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Ideas, insights & technology that ships.

Practical writing on web development, AI automation, design systems, commerce and conversion — grounded in how we actually build, not trend chasing.

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Web Development/6 min read

Why page speed still decides more conversions than your design does

A beautiful website that loads slowly loses to a plain one that loads fast. Here is what actually moves the needle on speed, and why most speed fixes are applied in the wrong order.

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