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Ideas, insights &technology that ships.

Practical writing on web development, AI automation, design systems, commerce and conversion — grounded in how we actually build, not trend chasing.

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Web Development6 min read

Why page speed still decides more conversions than your design does

Why page speed affects conversions more than most design changes, how to measure what real visitors experience, and which speed fixes to make first.

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Six topics.One way of thinking.

Each hub starts with the overview guides, then goes deep into the details.

334 articles

Website Development Guides

Guides to planning, building and running business websites and web apps: costs, Next.js and React, performance, security, CMS choices and migrations.

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55 articles

Mobile App Development Guides

Guides to building iOS and Android apps: costs and timelines, native vs cross-platform, React Native, architecture, backends, security, testing and maintenance.

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167 articles

Shopify and Ecommerce Guides

Shopify and ecommerce guides: store development, themes, redesigns, speed, integrations, payments, fulfilment, product data and conversion-focused store design.

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201 articles

UI/UX and Product Design Guides

UI/UX and product design guides: research, user flows, design systems, accessibility, UX audits, SaaS and mobile design, ecommerce UX and AI product design.

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258 articles

AI Automation and AI Development Guides

AI automation guides: workflow and process automation, AI agents, RAG, MCP, document processing, LLMOps, AI security, data engineering and industry use cases.

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87 articles

Conversion Rate Optimisation (CRO) Guides

Conversion rate optimisation guides: CRO audits, landing pages, product pages, checkout, testing roadmaps, analytics and Shopify conversion improvements.

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