CRO agency in India
Make more of the traffic you already have.
Traffic is not the problem for most businesses. Conversion is. We find out exactly where visitors are dropping off, and why.
Overview
What is a CRO audit?
Conversion rate optimisation (CRO) is the practice of finding and removing the friction that stops visitors from taking action: enquiring, signing up or buying. A CRO audit is a structured review of your funnel, analytics, page experience and checkout that identifies where and why people drop off.
Our audits combine analytics review, heuristic UX evaluation, mobile and speed checks and, where data allows, session and heatmap evidence. The output is a prioritised list of fixes and test ideas ranked by expected impact and effort.
Across India
Conversion work grounded in your own data
Most sites lose buyers to a handful of avoidable problems: slow mobile pages, unclear offers, missing delivery or returns information, and checkouts that ask for too much. We find those problems in your own analytics and recordings, then fix the ones that matter most. We work with stores and businesses across India, remotely.
We don't promise percentage lifts before seeing your data. A good CRO engagement starts with measurement, because many apparent conversion problems turn out to be tracking problems. Then it moves to clear hypotheses and, where traffic allows, controlled tests.
Mobile checkout first
For most Indian stores, mobile is where the money is lost: payment options, COD rules, OTP steps and form fields are reviewed on real phones.
Trust and delivery clarity
Delivery estimates, return policies and payment security made visible where hesitation happens, not hidden in the footer.
Measurement you can rely on
GA4 events, funnel definitions and data quality checked before any recommendations, so decisions rest on numbers that are right.
Tests sized to your traffic
A/B tests where you have the traffic to reach a result. Where you don't, we use prioritised fixes and before-and-after measurement instead.
Where we work
One team, five markets
We work with clients in India, the UAE, the UK, Australia and Singapore. Every project runs remotely with the same team; we don't have local offices.
Scope, decisions and progress are written down, with video calls, a shared project board and regular demos. Tell us your time zone, invoicing currency and contract requirements in your brief, and we confirm them in the written scope before work starts.
Summaries of the rules we design for, checked 17 October 2026. They are not legal advice.
India
The DPDP Act 2023 and DPDP Rules 2025 phase in from November 2025. Most duties for businesses, including notices, security safeguards, breach reporting and user rights, apply from May 2027.
United Arab Emirates
The federal Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) has applied since 2 January 2022, and the DIFC has its own Data Protection Law. Arabic and right-to-left layouts are planned from the start when your audience needs them.
United Kingdom
UK GDPR covers personal data, and the ICO's storage and access guidance, finalised on 29 April 2026, sets the rules for cookies and analytics. We use WCAG 2.2 AA as the accessibility benchmark.
Australia
The Privacy Act 1988 and the Australian Privacy Principles apply. From 10 December 2026, privacy policies must also describe significant decisions that software makes or substantially informs (APP 1.7 to 1.9).
Singapore
The Personal Data Protection Act 2012 sets consent, purpose and protection obligations for collecting and using personal data.
Problems we solve
Where thingsusually break.
Sound familiar?
- Traffic looks healthy, but conversion rate has stalled or declined.
- There is no clear reason why visitors leave without converting.
- Recent redesigns or feature launches have not moved the numbers.
- The team needs an external, objective read on what is actually holding conversions back.
What we do about it
- Full-funnel audit of your website or store, from landing page to conversion.
- Heuristic and usability review against conversion best practices.
- Analysis of key pages: homepage, product or service pages, pricing, checkout or contact forms.
- A prioritized action plan ranked by expected impact and effort.
Who it's for
Who thisservice is for.
Stores and websites with steady traffic but disappointing conversion
Shopify brands preparing a redesign who want evidence first
Teams running ads who need landing pages that convert
Businesses without in-house CRO or analytics specialists
Honest boundaries
Not the rightfit if…
Better to say so now than halfway through a project. Here's when to choose a different first step.
Very little traffic
With few visitors, the first job is getting traffic. An audit can still fix obvious friction, but A/B tests won't reach reliable results.
A guaranteed percentage uplift
We don't promise conversion numbers before seeing your data. A figure quoted before anyone has looked at your funnel is a guess.
No way to change the site
An audit is only useful if someone can act on it. If the site can't be changed for months, schedule the audit closer to when it can.
Use cases
What wetypically build.
Real project shapes, from a single focused build to a longer engagement.
Ecommerce and Shopify audits
Product pages, collections, cart, checkout, mobile and trust signals reviewed end to end.
Lead-generation website audits
Forms, calls to action, page structure and enquiry routing for service businesses.
Landing page optimisation
Message match, structure and form design for paid and campaign traffic.
Testing roadmaps
Hypotheses, test design and measurement plans your team can run.
Our approach
How wework.
- 01
Audit against behaviour, not opinion
We evaluate the experience against known conversion patterns and, where available, your existing analytics data.
- 02
Prioritize by impact
Findings are ranked by how much they likely affect conversion versus how much effort they take to fix.
- 03
Hand over a real plan
You receive a clear, prioritized report your team can act on immediately, with or without ZSpace Labs implementing it.
What you receive
Deliverables, toolsand reasons.
Deliverables
- Full conversion audit report
- Prioritized list of issues and recommendations
- Page-by-page breakdown of friction points
- Suggested tests and expected impact
- Optional implementation support
Technology
Chosen per project. We pick what fits your team and your roadmap, not what’s fashionable.
Why ZSpace Labs
- 01The audit is built by people who also design and build, so recommendations are practical, not theoretical.
- 02We prioritize by impact, so your team knows exactly what to fix first.
- 03We can implement the recommendations directly if you want a single team handling both.
Access to the live site or store, and analytics data if available. Analytics is helpful but not required to deliver a useful audit.
Guides
Read beforeyou build.
- 01Shopify & EcommerceShopify Conversion Rate Optimization: A Practical Guide
- 02CROEcommerce CRO Audit: How to Find Conversion Problems in Your Store
- 03Shopify & EcommerceShopify CRO Audit: Complete Checklist for Finding Conversion Problems
- 04UI/UXUX Audit: What It Is, What It Includes and How It Works
- 05CRO5 Best CRO Agencies in India: A Curated Shortlist
- 06CROHow to choose a CRO agency
Other services
Often pairedwith this.
Ready to talk about cro audit?
Send a few lines about what you're building or fixing. We reply with an initial view and any questions, then a short call, then a fixed estimate for each phase.