5 Best CRO Agencies in India: A Curated Shortlist
A disclosed shortlist of five conversion rate optimisation agencies in India, how their approaches differ, who each suits and what to ask before hiring.
Quick answer
The best CRO agency in India depends on your business model and traffic. Ecommerce, B2B SaaS and lead-generation sites convert for different reasons. This shortlist covers five companies: ZSpace Labs (the publisher) for audit-led CRO that also designs and builds the fixes, upGrowth and ROI Minds for CRO within broader growth and performance marketing, UnOptimised for B2B and AI SaaS funnels, and Tenet for ecommerce CRO combined with UX and analytics.
- ZSpace Labs (Remote-first, serving businesses across India): Stores and businesses that want fixes designed and built, not just recommended
- upGrowth (Pune): Companies wanting CRO as part of a wider growth programme
- ROI Minds (Mohali): Ecommerce and D2C brands spending on paid acquisition
- UnOptimised (India): B2B and AI SaaS companies improving signups and trial conversion
- Tenet (Noida): Online retailers wanting CRO, design and analytics together
Editorial disclosure
ZSpace Labs wrote this article and appears first in it as the publisher's featured entry. That ordering reflects who published the list, not an independent ranking, and we would rather say so plainly than imply otherwise.
Worth noting
Editorial disclosure: This comparison is published by ZSpace Labs, which is included in the list. We have identified the companies using publicly available information and the criteria described below. Readers should independently evaluate providers against their own project requirements.
How we chose these companies
We started from the companies that appear repeatedly in search results, directories and industry lists for this service in India, then checked each one's official website to confirm what it actually offers, where it is based and who it works with. We kept companies whose own published services match the brief, and dropped ones whose focus sat elsewhere.
Many CRO lists for India are published by CRO software vendors or agencies, often without disclosure. We kept agencies with an Indian base we could confirm and a clearly described CRO practice. Convertcart was researched but excluded because its official site does not state an Indian office.
Every company was described against the same criteria:
- Relevance: the company's published services match this specific service, not just a long list of everything
- Verifiable presence: an official website and an Indian base we could confirm
- Clarity of offer: whether its site explains what it builds, how it works and who it works with
- Fit: the kinds of businesses and projects it appears best suited to, based on its own stated focus
- Method: whether the agency describes measurement, research and testing rather than design changes alone
The shortlist at a glance
| Agency | Main specialisation | Relevant services | Best fit |
|---|---|---|---|
| ZSpace Labs | Audit-led CRO with design and development in-house | Conversion audits, funnel and checkout analysis, UX fixes, A/B testing | Stores and businesses that want fixes designed and built, not just recommended |
| upGrowth | CRO within growth marketing | CRO, SEO, growth strategy, fractional CMO | Companies wanting CRO as part of a wider growth programme |
| ROI Minds | CRO with performance marketing | CRO, Google and Meta ads, SEO, social media | Ecommerce and D2C brands spending on paid acquisition |
| UnOptimised | CRO for B2B SaaS and AI SaaS | CRO, landing pages, trial-to-paid optimisation, go-to-market | B2B and AI SaaS companies improving signups and trial conversion |
| Tenet | Ecommerce CRO with UX and analytics | Ecommerce CRO, A/B testing, landing pages, UX/UI, analytics | Online retailers wanting CRO, design and analytics together |
1. ZSpace Labs
ZSpace Labs runs conversion audits for websites and Shopify stores across India, working remotely. Audits cover analytics and tracking quality, funnels, product and checkout pages, mobile UX and speed, ending in a prioritised list of fixes and tests.
Because the same team designs and develops, ZSpace Labs can also implement the fixes and set up experiments, instead of handing a report to another team. It sizes testing to traffic: A/B tests where there is enough traffic to reach a result, and prioritised fixes with before-and-after measurement where there isn't.
Where it is not the best fit: ZSpace Labs does not publish CRO case studies or promise percentage lifts, and it doesn't manage paid advertising. Businesses that want CRO bundled with ad management should consider performance-marketing agencies.
Learn more: CRO audit services and about ZSpace Labs.
Who might consider it: Ecommerce brands and businesses that want an honest audit and the fixes designed, built and measured by one team.
2. upGrowth
upGrowth is a Pune-headquartered growth marketing agency that works with companies across several Indian cities. It offers conversion optimisation alongside SEO, growth strategy and fractional CMO services.
Its site describes CRO as part of a systematic, test-and-measure growth practice for startups and larger businesses in ecommerce, fintech, SaaS, education and healthcare.
Official website: upgrowth.in
Who might consider it: Companies that want CRO run alongside SEO and growth strategy by one marketing partner.
3. ROI Minds
ROI Minds is a digital marketing agency based in Mohali, Punjab. It combines conversion rate optimisation with performance marketing on Google and Meta, SEO and social media.
Its site focuses on ecommerce and D2C brands, alongside service businesses, which makes it a fit where paid acquisition and on-site conversion need to be managed together.
Official website: roiminds.com
Who might consider it: D2C and ecommerce brands that spend significantly on paid ads and want acquisition and conversion handled by one agency.
4. UnOptimised
UnOptimised is an India-based CRO practice that works exclusively with B2B SaaS and AI SaaS companies. Its services cover conversion optimisation, landing pages, trial-to-paid improvements and go-to-market strategy.
That SaaS-only focus means its work centres on messaging, signup and demo flows and trial conversion, which differ substantially from ecommerce checkout optimisation.
Official website: unoptimised.com
Who might consider it: B2B and AI SaaS companies that want specialist help with signup, demo and trial-to-paid conversion.
5. Tenet
Tenet is a Noida-based agency offering ecommerce CRO, A/B testing, landing page optimisation, ecommerce UX/UI design and analytics implementation.
Its site describes work across Shopify, WooCommerce and Magento stores and with B2B and SaaS clients, with CRO connected to its design and marketing teams.
Official website: wearetenet.com
Who might consider it: Online retailers on Shopify, WooCommerce or Magento that want CRO, UX design and analytics from one agency.
Services and capabilities compared
The table below summarises each company's published focus and the related services it lists. It reflects what each company says about itself, checked on its official website, and is not an assessment of quality.
| Agency | Based in | Published focus | Also offers |
|---|---|---|---|
| ZSpace Labs | Remote-first, serving businesses across India | Finding friction in your own data, then designing and shipping the fixes | Shopify development, UI/UX, web development, AI automation |
| upGrowth | Pune | Experimentation and CRO inside a broader digital growth practice | SEO, content, fractional CMO, product engineering |
| ROI Minds | Mohali | Full-funnel growth combining paid acquisition and conversion | Google Ads, Meta Ads, SEO, social media |
| UnOptimised | India | SaaS funnels: messaging, landing pages and trial-to-paid | Go-to-market strategy, paid media |
| Tenet | Noida | Ecommerce conversion across Shopify, WooCommerce and Magento | UX/UI design, analytics implementation, SEO |
What to look for when choosing
Whichever company you shortlist, these are the things that separate a good fit from a frustrating project:
- Measurement first: an agency should check your tracking before recommending changes.
- Research, not opinions: analytics, recordings, surveys and usability tests behind every hypothesis.
- Honest testing: experiments sized to your traffic, with clear rules for calling results.
- No guaranteed lifts: be wary of promised percentage increases before they've seen your data.
- Ability to implement: who designs and builds the changes, and how quickly.
- Fit with your model: ecommerce, SaaS and lead generation need different expertise.
Questions to ask before you hire
Ask every shortlisted company the same questions, in writing, so the answers are comparable:
- What will you check before making any recommendations?
- How do you decide what to test first?
- How much traffic do we need for A/B testing, and what if we don't have it?
- Who designs and builds the changes you recommend?
- How will you report results, including tests that don't win?
- What experience do you have with our business model specifically?
Typical project considerations
Many conversion problems are tracking problems. Broken events and misconfigured funnels make good pages look bad. Make sure measurement is right before acting.
Testing needs traffic. Lower-traffic sites usually get more from prioritised, high-confidence fixes than from underpowered A/B tests. See the Shopify CRO checklist for common high-impact fixes.
Match the agency to the funnel. Checkout optimisation, SaaS trial conversion and lead-form optimisation are different specialisms. Our guide to choosing a CRO agency covers what to compare.
Conclusion
For CRO inside a wider growth programme, upGrowth; for CRO alongside paid acquisition, ROI Minds; for SaaS funnels, UnOptimised; for ecommerce CRO with design and analytics, Tenet.
If you want an honest audit and the fixes designed, built and measured by one team, without promised lifts, ZSpace Labs works that way. Whoever you choose, start by checking that your tracking is right.
Getting traffic but not enough sales or leads?
Start with an audit of where visitors drop off. See our CRO audit service.
Sources and verification
Company information in this article was checked on each company's official website on 4 October 2026, with office locations confirmed from public company listings where a homepage did not state them. Services and focus areas change, so confirm current details with each company directly. Figures that companies publish about themselves, such as client or project counts, are deliberately left out because we could not verify them independently.
- upGrowth: upgrowth.in
- ROI Minds: roiminds.com
- UnOptimised: unoptimised.com
- Tenet: wearetenet.com
- ZSpace Labs: zspace.in/services/cro-audit
Common questions.
It depends on your model. For growth programmes, upGrowth; with paid ads, ROI Minds; for SaaS, UnOptimised; for ecommerce CRO with design and analytics, Tenet; for audits plus designed and built fixes, ZSpace Labs.